Magenta Storksbill, is a member of Geranium family. Naturally occurring in fragmented populations within heathland, rocky outcrops, sclerophyll forest and woodland areas of South Australia, New South Wales and Victoria. P. rodneyanum is commercially cultivated for use as a colourful potted, rockery or bedding display plant. A herbaceous perennial, P. rodneyanum reaches 45 cm in height. The light to dark green leaves are ovate to narrow ovate with crenate, shallow lobes and a 3-10 cm long petiole. The umbel inflorescence usually consists of 7 flowers on slender pedicels 13-22 mm in length, which rise from a whorl of 6 bracts on a 5-12 cm long peduncle. It has five petals that are deep pink in colour and irregular in shape and size. The two larger petals are marked with deep magenta streaks and are positioned slightly separate from the lower petals. Of the ten stamens produced, 7-8 are fertile, slightly longer and bear anthers. The fruit forms on pilose mericarps which, when ripe, each contain a 1.5 mm long, dark grey seed.