Soft Blumea is an aromatic herb, growing up to 80 cm tall. Leaves are obovate, 2.5-7 cm long, 1-3.5 cm broad. Rose to pink flowers are borne in dense flat-topped clusters. Flower-heads are bell-shaped. Florets are bisexual. Soft Blumea is found at altitudes of 200-2000 m, in Africa, Afghanistan, Pakistan, Himalaya (Kashmir to Bhutan), India, Ceylon, Burma, China, Indo-China, Philippines, Indonesia and Australia.